Are they drawn in by blog content or maybe videos? You can gauge what content your viewers resonate with by the posts they click on. The more people you can get there, the better off you will be. It shows whether or not your followers are interacting with—clicking—and landing where your post intended them to be. In fact, the number of leads generated is the metric that stakeholders care most about in social media reports:.
It can also be something like new leads acquired. Google Analytics allows you to find the paths people take before making a purchase. These conversions are included in every single social media report because that helps us measure the overall success of the campaign. If you have conversions from your social media channels, then the action you have created in those posts have been successful. Filter your keyword data and find those that include your brand name:.
But looking at a wall of data can mean nothing to your stakeholders or boss. Sales should know as this information may inform their customer research strategies and pitch conversations. We also have to drill down into the data to surface individual moments that tell a bigger story.
Our experts think Facebook is the most important platform to pull data from, shortly followed by Instagram and Twitter:. It will give you a clear understanding of how regular, non-boosted and non-sponsored posts are reaching the audience.
Increasing AOV is a sure-fire way of offsetting your customer acquisition costs, scaling your profit margins and growing your overall revenue, without putting increased emphasis on acquiring more customers to increase revenue. Now, your AOV comes out to be Rs Given that two of your t-shirt types are priced below this AOV, you can say that your lower priced items constitute a majority of your sales.
But you also know that higher-priced items mean better margin. For which, you can now run campaigns to increase the sale of your higher-priced items, thereby improving your AOV. Thinking your app has a high load time? Pretty daunting, right? Want to know the tolerance levels of users when it comes to sticking with an app that crashes? You need to constantly track your app crashes. In particular, the following 4,.
App Latency is the amount of time it takes for an app to make a request once a user clicks on something and get a response from the API. Ideally, you would want your latency to be as less as possible, although zero latency is supposed to be a dream for the foreseeable future. According to a study by Appdynamics , the acceptable rule of thumb is to optimise for 1 second of response time. Any metric which does not affect your bottom line of either generating revenues or enhancing the engagement rates can be considered a vanity metric.
And trying to capture both the data pointers and then analysing them together could be a real pain. And tracking the average screens per visit contributes to neither of the objectives. Mirroring the No. But in actuality, app downloads do not paint even half a clear picture regarding the popularity or usefulness of the app and should never be taken into account to drive business decisions.
In place of this, what you can track is which sources your users are coming from to download your app. This will give you an idea of the most efficient channels that drive your acquisitions and if you need to concentrate more efforts on them going forward or the efforts you can take to rectify the lagging channels. By definition, it shows you the number of times your daily active users open your app, supposedly, an indication of how engaged your users are with your app.
But as we said, it applies to very few industries, for example, the social media apps and maybe, even the e-commerce apps. Share it with your peers! Because even if it fails to happen once, it might get very difficult to get the app back up among the goods. It will also be good if you know about your industry standards before you start measuring them as for example, no two industries will have the same retention or even churn rates. Phone Number.
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Applause Rate is the number of approval actions e. Knowing what percentage of your audience finds value in the things you post can—and should —inform your content moving forward.
STEP 1 : Add up the total approval actions a post received over the course of a reporting period. STEP 2 : Divide that number by your total followers and multiply by to get your applause rate percentage.
Note : Use a social media impact tool to help track approval actions and simplify the process. Average Engagement Rate is the number of engagement actions e. To prove that, track the engagement rate of every post. If you have a high engagement rate, the actual number of likes and shares and comments is irrelevant. STEP 2 : Divide by your total number of followers and multiply by to get your average engagement rate percentage.
Facebook and Twitter, for example, typically have lower engagement rates e. Instagram, on the other hand, is known for its relatively high engagement rates e. Amplification Rate is the ratio of shares per post to the number of overall followers. Basically, the higher your amplification rate, the more willing your followers are to associate themselves with your brand.
STEP 1 : Add up the number of times a post was shared e. STEP 2 : Divide that number by your total number of followers and multiply by to get your amplification rate percentage. Virality Rate is the number of people who shared your post relative to the number of unique views i.
Like the other metrics on this list, virality rate goes beneath the surface. STEP 3 : Divide the number of shares by the number of impressions and multiply by to get your virality rate percentage. Conversion Rate is the number of visitors who, after clicking on a link in your post, take action on a page e.
A high conversion rate means your content is valuable and compelling to the target audience. In other words, it kept its promise. STEP 1 : Create a post with a call-to-action link. Use a URL shortener to make it trackable.
Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. STEP 4 : Divide conversions by total clicks and multiply by to get your conversion rate percentage. The two metrics are mutually exclusive. Not to be confused with other engagement actions e.
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